 Every week I’ll be reading, reading, reading. I’ll find
the top five social media posts that will help you in your endeavor to build your online presence. I’ll share a tidbit of them and add anything else that will be of help to you. Be sure to click through to the original posts to learn even more.
This week it isn’t all about Facebook Timeline, it’s about being human and knowing what works for you. Let’s jump in and see what these humans were sharing this week.
How To Master Facebook Timeline for Pages [Tips, Tricks, Sizes and Ideas]
by Mart Prööm on Dreamgrow
*This article covers everything. I highly recommend
clicking the link and checking it out for yourself.
The Rules of Social Media Debunked via Social Media Examiner
Michael Stelzner says:
In this video I interview Jason Falls, co-author of No Bullshit
Social Media: The All-Business No-Hype Guide and founder
of Social Media Explorer.
What Jason Falls says in the interview of the information
given out by social media experts:
What you need to do is take that statistic, test it in your
own environment and see if it works for you.
*Never blindly follow the advice of social media experts,
including me. Always judge whether it makes sense for you
and your audience to do what an expert tells you to do,
but be open to trying it out. Experiment and change the
strategy, if necessary, to fit your needs.
20 Ways to Get Your Content Marketing Discovered by Heidi Cohen
Heidi tells us:
Become a member of a social media tribe. Show that you
belong and have others who are willing to help you share
your information.
*When you are part of a close knit network news travels
fast. Remember, to be a true member of the tribe you need
to help spread the news of the other members' work.
21 Tips to Balance Social Media Addiction, Tweets, Life and Real Work!
By Pam Moore on Business 2 Community
Important advice from Pam:
Don’t forget the in real life (IRL) friends, family and community.
Don’t forget about the people in your life who you see, touch,
walk by, meet or live life with you every day. They need your
dedicated time, attention and focus too. You need them too
even if that crazy blue bird is whistling your name!
ViDEO - Human Media: Beyond Social Media (TEDx Talk)
by Isra Garcia on Social Media Today
Some lines from Isra’s TEDx talk:
(Interactions) should be based on human values, emotions,
needs and wants.
The social media challenge is to get back to human nature.
(With so many messages) we’re getting back to a mass
marketing era.
We’ve accepted the phenomenon of communication based
on non-communication.
This is the good part; the game has changed so hack the rules.
Use human relationships to make business happen.
Social media and technology won’t change the world
people will. So why not constantly focus on that.
*Things do seem to have come full circle. It’s time to start
interacting via technology as humans and not as a message.
So how do you make it your own and keep it human?
 Every week I’ll be reading, reading, reading.
I’ll find the top five social media posts that
will help you in your endeavor to build your
online presence. I’ll share a tidbit of them
and add anything else that will be of help
to you. Be sure to click through to the
original posts to learn even more.
This week you’ll find it’s the little things and the big things that matter.
And it’s all about being and believing in yourself.
Let’s jump in!
9 Social Media Marketing Tips from the Pros
by Cindy King on Social Media Examiner
Tip number nine:
Fix the Appearance of Your Links on Facebook
by Kelly Lester @EasyLunchBoxes
Facebook posts will get a much better click-through rate
if they include a picture. But what if the post link you are
sharing fails to show a thumbnail, even if the post you’re
trying to share is full of them?
Use the Facebook Debugger Tool!
*This little debugger works! Just this morning my husband
was complaining about ugly links on Facebook and here is
the easy fix. And be sure to check out the rest of the great
tips in this article.
Does Your Story Matter by John Haydon
John says:
Bigger Than You – Stories that matter are always bigger
than you and your organization.
*It’s all about context. Placing what you do or what you’ve
created into a bigger context expands the story you tell.
This bigger story is one to which more people can relate.
From #SXSW: Why “best practices†aren’t always best for your business
by Josh Mendelsohn on SmartBlog on Social Media
Josh explains:
While companies, experts and industry blogs can give you
some great ideas, you know your business and your customers
better than anyone else, so you really need to write your own
rules.
*You need to experiment with what works best for you. I
have a client who doesn’t follow all the best practices rules
and is very successful using social media her way. So listen
to the experts and take from them what works for you,
but make sure it is working for you.
The Little Known Secret of Big Bold Personal Branding by John Morgan
John says:
People gravitate towards brands that stand for something.
Someone they can get behind and support. Something they
feel they are a part of. This is why you must have an unwavering
belief in what you stand for and full confidence in how you
express yourself. This is how you’ll make your name in the world.
*Be who you are. Stand in your power. Believe in yourself
and so will others. Enough said.
Author information in Google search results
From Google’s webmaster site:
Google is piloting the display of author information in
search results to help users discover great content.
*Good news for all you authors out there! They give you
examples of how it works. To try it out follow the steps
they provide on this page.
Do you have any advice you’d like to share?
Please share below so we can learn from one another.
 Every week I’ll be reading, reading, reading. I’ll find
the top five social media posts that will help you in your endeavor to build your online presence. I’ll share a tidbit of them and add anything else that will be of help to you. Be sure to click through to the original posts to learn even more.
This week I’ve got some great and helpful posts for you.
It’s all about what’s new, listening, being heard, and planning. Let’s dive in!
Facebook Timeline for Business Pages – 21 Key Points to Know by Mari Smith
Mari's twelfth key point is:
Milestones
You can go back in time to add business milestones on your Timeline.
When you do, these will post at the right date, and go out into the news
feed of your fans and create more visibility and engagement.
The full extent of the actual timeline element of the Timeline design
is geared toward what Facebook calls “Legacy Brands†– those brands
with historical data spanning decades that they’d like to feature.
*I just saw this great post from Mari Smith, the relationship marketer
and Facebook expert and had to add it. The marked up screen shot
of her Timeline is full of great info, be sure to click on it and study.
These milestones give you the chance to tell your story.
If you have an interesting story to tell take advantage of this tool.
Remember, story is what grabs people.
Social media is about social science not technology by Brian Solis
Brian's take on the importance of listening:
Once you listen, not monitor, but truly listen to customer activity
and observe online behavior, you cannot help but feel both empathy
and harmony. Empathy is the secret ingredient in what I refer to as
the ART of Engagement. It is the source of inspiring desired
Actions, Reactions, and Transactions that means something to all those
involved in commerce and relationship models.
*What does your target audience want? What excites them?
Motivates them? Choose a few of your fans or followers to
listen to. Watch their posts, notice what they share and
listen a little deeper; notice what they don’t share.
Also on Facebook, when you click on one of your fans,
the page it takes you to shows, not only that person’s info,
but also the pages all of your fans like. (Look to the right.)
Take notes.
Marketing Lessons from The Artist by Amanda DiSilvestro on Sparksheet
Amanda's second point:
Second, people still appreciate simple. The most up-to-date technologies
are great, but sometimes they simply aren’t necessary to get a story across.
*So true! So keep it simple, create great content, tell an engaging story
and people will listen.
What are 10 Addictive Types of Content? By Jeff Bullas on jeffbullas.com
Jeff's sixth type of addictive content:
Negative or Contratrian Stories
It never ceases to surprise me that a negative headline and position
will drive more traffic than a positive slant on a story or article.
Example
30 Things You Should Not Share On Social MediaWhat is revealing is that the article 20 Things you should Share on Social Media
only had half the traffic of the article with the negative headline!
*People always want to make sure they are doing it right
so telling them what to avoid peaks their interest.
Keep this in mind when creating content. You have something
important to say. Make sure it gets heard.
103 resources for becoming a Pinterest expert via Kissmetrics
*An amazing collection of helpful articles about the hottest
social media platform right now. I highly recommend all you artists
out there take a close look at these, especially the sections on
marketing and small business use. Pinterest is highly visual
and a perfect way to get people to share your work.
12 Tips to Rock Your Blog This Week! By Pam Moore “The Marketing Nutâ€
*Bonus link! This is from a couple of weeks ago,
but contains some really helpful tips like this one:
Random Acts of Marketing (RAMs) will eat your return on investment
for lunch and dinner. Don’t fall victim to the random blog list
(like this one) without first having a plan with clear goals and
objectives, understanding of your audience and target readers
and a plan to further align and integrate with your business
and marketing goals where appropriate.
*Always plan. It saves time, it saves money, and it saves your hair
(a plan will keep you from pulling out your hair). Invest some
time in creating an editorial schedule. Read Copy Blogger’s
“The Easy-to-Use Tool that Helps You Build a Breakthrough Blog.†Do you have any helpful tips you'd like to share?
 Every week I’ll be reading, reading, reading. I’ll find the top five social media posts that will help you in your endeavor to build your online presence. I’ll share a tidbit of them and add anything else that will be of help to you. Be sure to click through to the original posts to learn even more.
This week we begin with something for you authors out there, though this advice is good for the rest of you, too. There is also lots of help with Twitter, a couple of cool things about Facebook, and some ideas for creating a great Q & A for your blog.
7 Best Practices for Building an Online Presence by Daisy Whitney via Writer’s Digest on Chuck Sambuchino's Guide to Literary Agents Blog
PICK AND CHOOSE WHERE YOU WANT TO BE ONLINE
- You don’t have to be on all platforms. Do you want to blog,
tweet, Facebook? All of them? Have them connected?
*When you’ve made your choice create an editorial calendar to keep you focused. Keep it simple for each post: platform, date, time, theme, URL. If you plan a week in advance you’ll be better able to have a theme and it will save you time the rest of the week.
48 Twitter Lessons – What I Have Learned In 4 Years And 1,180 Articles About Twitter by Shea Bennett via All Twitter – The Unofficial Twitter Resource
FINDING PEOPLE TO FOLLOW
- You don’t need to follow more than a few hundred people. Honestly, you don’t. Everybody on Twitter is connected, so news will always filter through. What you need to do is follow the right people. And that’s the right people for you. Nobody can tell you who that is – you have to find out for yourself.
- If you’ve been on Twitter for some time and are still following more people than are following you, you’re doing it wrong.
* I’m sure this part or any of it isn’t to be taken as the book of law on Twitter, but this is a very helpful guide.
Number one listed above makes a good point about following influencers. The second point has and probably will always be debated. Unless you’re truly famous following only a few may not get you the visibility you’d like. Mari Smith, a very well-known social media expert, follows almost as many people as follow her, over 100,000. Ultimately, you’ll have to figure out what works for you.
Holy Timeline! New Features for Marketers, Part 1 by Melanie Wright via Social Media Today
Melanie writes: “The social media gods must have been listening when they made this Timeline update because our prayers have been answered— direct messaging to users is now an active feature on Timeline brand pages!”
*This is great news! The lack of this feature has felt like a block to progress with the fan pages I manage. I hope you all will be able to make great use of this feature, just don’t abuse it. Facebook’s reasoning for not having it was so we could all be saved from spam. Make sure you don’t spam people. Update: In order to speak directly to a fan the fan must first speak to you.
How to Edit the Title on a Facebook Post by Tracy Sestili via Social Strand Media
Tracy says, "When you add a link to a post on Facebook, you can double click on the title of the article (in bold) and edit it to be whatever you want."
*I stumbled across this little feature awhile back. (Watch her video…it’s helpful.) You can also edit the body of the link. If it doesn’t have compelling text in it already I copy a short, eye catching portion from the article and paste it in. You may have also noticed that you can go back and add or change the place and time on the link. By changing the time you can place the post back in time on your timeline.
5 keys to conducting great blog Q-and-As by Mary Ellen Slayter via Smart Blog on Social Media
Tailor the questions. While it’s fine to have a few stock questions you always ask, your Q-and-A will be much richer if you develop three to five questions specific to your subject and audience. At least skim your subject’s book, if she has written one. Visit his website or blog. What is she most passionate about?
*Yes, find those things your subject is passionate about. When you find that you’ll have plenty of good stuff for your interview. And this will be easier for you to do if start with a subject you find interesting. When both the interviewer and interviewee are passionate you get a lively back and forth that everyone wants to be privy to.
Do you have any helpful hints or little tricks you've come across?
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