I’ve harvested four articles this week instead of three on:
It’s a review of posts I shared this past week. Since it’s a holiday week and many of you are busy I put all the posts here for perusal at your leisure. I believe these articles are particularly helpful so I didn’t want you to miss out.
- Public domain resources
- Social media success stories from a music artist and authors (2 articles)
- What churches should post on Facebook based on an internal study by Facebook
Enjoy the rest of your holiday weekend!
How to Use Public Domain Content to Boost Your Blog By Christopher Jan Benitez on Social Media Today
Christopher put together a great resource here. Check it out!
How Social Media Made Indie Hip-Hop Artist Macklemore #1 on iTunes
By Zoe Wilson on the Confluence Digital Blog
Zoe breaks down an artist’s strategy on various social media channels to show you how to use social media to make it big.
Is Social Media The Magic Bullet To Promote Your Self Published Book?
By Annie Pilon on Small Business Trends
Annie has compiled real life stories from authors who have succeeded in using social media to gain awareness for their work.
Facebook Page Engagement Insights for Churches
By Dave Hakes on Internet Toolbox for Churches
Dave breaks down a report from Facebook on what makes a good post and applies it to the needs of churches.
Please visit New World Creative Union where you can find
a storehouse of social media tips I shared with this great
group of creatives! And if you're a poet, writer, artist, artisan
photographer, etc. please join us!
Visit me during the week on your favorite network:
Facebook, Twitter, Google+ or LinkedIn for more helpful
social media and marketing tips!
Here’s my weekly schedule of what kinds of helpful posts I’ll be sharing:
Monday – General social media and marketing tips
Tuesday – Tips for artists
Wednesday – Tips for writers
Thursday – Tips for spiritual organizations and churches
Friday - Post my blog, hang out on Twitter and study social media so you don't have to.
This week’s articles range from reputation clubs to the importance of fonts to Google+ events. And for fun, discover which social network fits you. Let's jump in!
Own your online reputation with help from your friends By Chris Abraham on Socialmedia.bizStart a reputation club! This is a great idea for those who are less than prolific and don’t have the time to spread their work around the Net. New World Creative Union is a group of creatives who do this for one another. Check it out and see if this will work for you.
Choose Your Fonts Wisely To Maximize Credibility
By Meranda Watling on 10,000 Words
Even fonts sway us. This brings home how important every aspect of your marketing campaign can be. You have to keep your eye on the details and the big picture.
5 Ways to Use Google+ Events for Your Business
By Lisa Peyton on Social Media Examiner
If you’re not on Google+ you might want to think about going over there. I love Facebook, but Google+ one ups them on the events tool. This article shows you how best to use Google+ events depending on what you want to promote. And with the help of Google+ hangouts you can make a virtual event feel like you’re there in person.
What Social Network Fits Your Personality?
By Nancy Perkins on Social Media Today
I threw this one in just for fun. But it does help you understand where you might best thrive online.
Please visit me over at New World Creative Union every week where I share a weekly tip with a great group of creatives. And if you're a poet, writer, artist, photographer, etc. please join us!
Every week I’ll be reading, reading, reading. I’ll find the top five social media posts that will help you in your endeavor to build your online presence. I’ll share a tidbit of them and add anything else that will be of help to you. Be sure to click through to the original posts to learn even more.
This week it’s about taking the time to get in there and find out what’s really going on with your social media efforts. It’s about the tools you can use to do this. The most important thing to remember is that it’s about the people and the relationships you’re building. So let’s dive in!
Social Media Buzz: The False Perception of Social Business Success By Pam Moore The Marketing Nut
Get real with your conversion funnel. Do you have a conversion funnel? Do you know what action you want your community, readers, audience to take? Should they opt-in to your email list? Do you want them to watch a video, subscribe to a video. You must get very specific here. If you have gaps you MUST slow down to speed up. Get your email service up and running. Setup the email templates as you have planned to do the past year. Set goals and objectives, metrics and a measurement system.
*What do you want to do to get to the next level with your fans? What do you do when you meet someone and you hit it off? You usually exchange contact information. Having them subscribe to your email list may be the way to go. Or maybe you don’t know one another well enough yet. Share a free excerpt from your book or for spiritual organizations you could share a free CD of your service. It’s a courtship with the intention of getting to know one another better not to just make a sale. Pam has some other great steps. It’s worth a read.
10 key factors and tools to include in your social media strategy By Kate Wilber the Marketing Momma
Share great content on a daily basis that will lead your followers back to your products or services
Engage with your fans and followers in a positive way each day
*Do you see a trend? A truly effective social media strategy will most likely include posting and engaging daily or at least five days a week. I notice a difference when I take a day off or after the weekend. The numbers don’t lie.
4 Ways to Measure Social Media Success With Free Tools By Mallory Woodrow via Social Media Examiner
Event Tracking can help marketers answer questions like:
Are the social media buttons on my website visible and easily accessible?
Are my website visitors interested in my social media pages?
Am I doing an effective job of displaying the current social media promotion on my website?
This information is beneficial in helping you to:
Understand how your users are finding your social outlets.
Recognize the way they interact with your brand online.
Identify areas of improvement in regard to your social share plug-ins or button.
*Getting to know what is really going on is helpful in creating your next steps. We humans often assume too much. Have you ever really liked someone and just assumed they felt the same way about you only to find out it wasn’t so. There were probably signs. When you make the effort to measure your social media efforts you won’t waste your time doing something that isn’t working. You may even be able to turn things around if you were headed in the wrong direction and turning people off.
Why Do Companies Even Need Social Media Managers?By Deborah Sweeney on Social Media Today
Social media does more than spread the word about your company around online in an affordable and fast way. It gives your company a face to its name and the free will to be creative in constructing a personality and voice to go along with it.
*This article was shared this week on Twitter with the word “Churches” put in next to “Companies.” Yes, having a designated person is the best way for smaller businesses and organizations, and churches would especially benefit from a sole voice. (No pun intended.) It’s a matter of comfort. When people feel they know the person who is the social media voice for an organization they become friendly and friends.
Social Media Is About Cultivating Community, Not Corralling Cattle By Bob Garfield on AdAge Blogs
Bob tells us:
But if you are cultivating community and conversation for the purpose of corralling cattle into the slaughterhouse, you are not engaging in a social strategy. You are engaging in a sales strategy, which is pretty close to the antithesis of social marketing. We are in the Relationship Era. This is no time for manipulation.
*Intention is everything. It’s so important to know what your reason is for using social media. Make sure you’re there to be social, to make friends, to offer something. We all know how icky it feels when someone is more interested in pushing their product than getting to know you. Don’t be that person. Of course you want to sell your books or get those people in the seats Sunday morning. If those people like you, like what you do or what you have to offer then they’ll buy it. Social media is for being social. Make friends first. The sales funnel comes later.
Please visit me over at New World Creative Union every week
where I share a weekly tip with a great group of creatives.
And if you're a poet, writer, artist, photographer, etc. please