 This week it’s all about Facebook and how to engage your fans. Much of the information here is based on the latest research. Check it out and discover what works for you. It’s important to do your own research. Let’s dive in and see what the experts came up with first.
5 Quick Tips for Engaging Facebook FansBy Kristy Barkan on Social Media Today
This is a great reminder of some of the basics. But always try them out for yourself and see what works best for you and your fans. Don’t do what the experts say if it doesn't work for you.
What Makes A Story Successful On Facebook?
By Justin Lafferty on AllFacebook
NPR did some great research to find out what kinds of stories were the most successful on Facebook. Check out the article and see what might work for you.
New Facebook Data Proves Social CTAs Lead to More Comments, Likes & Shares [INFOGRAPHIC]
By Dan Zarrella on HubSpot
Calls to action really work in the social media world accordingto Dan’s research. Posts that ask people to “like,” “comment,” or “share” get more action. Try it out for yourself and let me know the results.
Please visit New World Creative Union where you can find
a storehouse of social media tips I shared with this great
group of creatives! And if you're a poet, writer, artist, artisan
photographer, etc. please join us!Visit me during the week on your favorite network:
Facebook, Twitter, Google+ or LinkedIn for more helpful
social media and marketing tips!
Here’s my weekly schedule of what kinds of helpful posts I’ll be sharing:
Monday – General social media and marketing tips
Tuesday – Tips for artists
Wednesday – Tips for writers
Thursday – Tips for spiritual organizations and churches
Friday - Post my blog, hang out on Twitter and study social media so you don't have to.
 I’ve harvested four articles this week instead of three on:- Public domain resources
- Social media success stories from a music artist and authors (2 articles)
- What churches should post on Facebook based on an internal study by Facebook
It’s a review of posts I shared this past week. Since it’s a holiday week and many of you are busy I put all the posts here for perusal at your leisure. I believe these articles are particularly helpful so I didn’t want you to miss out.
Enjoy the rest of your holiday weekend!
How to Use Public Domain Content to Boost Your Blog By Christopher Jan Benitez on Social Media Today
Christopher put together a great resource here. Check it out!
How Social Media Made Indie Hip-Hop Artist Macklemore #1 on iTunes
By Zoe Wilson on the Confluence Digital Blog
Zoe breaks down an artist’s strategy on various social media channels to show you how to use social media to make it big.
Is Social Media The Magic Bullet To Promote Your Self Published Book?
By Annie Pilon on Small Business Trends
Annie has compiled real life stories from authors who have succeeded in using social media to gain awareness for their work.
Facebook Page Engagement Insights for Churches
By Dave Hakes on Internet Toolbox for Churches
Dave breaks down a report from Facebook on what makes a good post and applies it to the needs of churches.
Please visit New World Creative Union where you can find
a storehouse of social media tips I shared with this great
group of creatives! And if you're a poet, writer, artist, artisan
photographer, etc. please join us!
Visit me during the week on your favorite network:
Facebook, Twitter, Google+ or LinkedIn for more helpful
social media and marketing tips!
Here’s my weekly schedule of what kinds of helpful posts I’ll be sharing:
Monday – General social media and marketing tips
Tuesday – Tips for artists
Wednesday – Tips for writers
Thursday – Tips for spiritual organizations and churches
Friday - Post my blog, hang out on Twitter and study social media so you don't have to.
 There is something in the air…a change is coming. In fact I believe we’re in the middle of shift. You can read more about it in the first article and learn how to use it to your advantage. Also, you can now verify your Pinterest account. Tehmina Zaman shares how and why you should. Last but not least is an article that will fill your head with new ways of looking at your blog. So dive in and discover how you can become a part of the shift!
Contagious Conversations Change The World. Where’s Your Spark?
By Kathi Kruse
We’re in the midst of a shift from an information based culture to a conceptual based one. This means those right-brained functions are now coveted by the corporate world and beyond. It is conversation that will change minds. Creatives, now is your time! In this article discover how to utilize this shift in your marketing. And you can read more about this movement in a book called A Whole New Mind by Daniel Pink.
How To Verify Your Pinterest Account and Why You Should!
By Tehmina Zaman on Jeff Bullas Blog
Great for more visibility! So far it only works for top-level domains. If you use Blogger or Etsy and other such hosts you are out of luck for now because they don’t allow the uploading of the HTML file needed for the verification process. Tumblr is the exception.
8 Under-Used Blog Post Structures to Try Today – And 24 Inspiring Examples
By Joe Williams aka SEO Joe
If you’re blogging more than your art or poetry then these tips are great! Authors, maybe you share writing tips or community managers of spiritual organizations maybe you need to change it up once in a while. Click to find out what will work for you.
Please visit New World Creative Union where you can find
a storehouse of social media tips I shared with this great
group of creatives! And if you're a poet, writer, artist, artisan
photographer, etc. please join us!Visit me during the week on your favorite network:
Facebook, Twitter, Google+ or LinkedIn for more helpful
social media and marketing tips!
Here’s my weekly schedule of what kinds of helpful posts I’ll be sharing:
Monday – General social media and marketing tips
Tuesday – Tips for artists
Wednesday – Tips for writers
Thursday – Tips for spiritual organizations and churches
Friday - Post my blog, hang out on Twitter and study social media so you don't have to.
 This week it’s all about boosting your use of social media. From making it easier, to getting the most out of Google+ to getting those calls-to-action down this week’s selection will help you streamline your process. Let’s dive in and see what they have to say!
The Minimalist Guide to Social Media By Toni Tesori on Livehacked
If you only have time for one article this week make it this one. Toni walks you through the basics. Her tips will help you optimally use social media and still have time for your creative work.
5 Tips for Using Google+ to Boost Your Marketing
By Jason Miller on Social Media Examiner
Google+ is becoming more important all the time. The number of users is growing and the biggest factor in its importance is that it is connected to Google Search. Google is still the number one way people search the Web according to this research by eBizMBA.
13 Point Checklist to Optimize Social Media Call-To-Action
By Heidi Cohen
Whether you’re selling a piece of art or a book of poems this checklist will help you move people to action. Her advice on getting specific on what you have to offer is very important. Start off by trying a few of her tips and see what happens.
Please visit New World Creative Union where you can find
a storehouse of social media tips I shared with this great
group of creatives! And if you're a poet, writer, artist, artisan
photographer, etc. please join us!
Visit me during the week on your favorite network:
Facebook, Twitter, Google+ or LinkedIn for more helpful
social media and marketing tips!
Here’s my weekly schedule of what kinds of helpful posts I’ll be sharing:
Monday – General social media and marketing tips
Tuesday – Tips for artists
Wednesday – Tips for writers
Thursday – Tips for spiritual organizations and churches
Friday - Post my blog, hang out on Twitter and study social media so you don't have to.
 We live our lives through story. We share tales of our day around the dinner table, tell our colleagues a funny anecdote about our weekend, hold onto the stories of the past…our memories of childhood or our favorite aunt.
What better way to reach people than through story. So this week that’s what it’s all about. This is juicy stuff…let’s dive in!
The Art of Making Your Customers the Hero of the Story
By John Jantsch on WordofMouth.org
A couple of weeks ago I shared Chris Brogan’s blog post How Do I Get People to Care About What I’m Doing? – Tell Bigger Stories. This article by John Jantsch works great in conjunction with it. And John’s ideas help you truly get in touch with your target audience.
The Future of Successful Business Means Scaling Empathy – Part 1 – Customer Personas
By Adam Helweh on Social Media Explorer
And if you’d like more details on how to develop that “hero” of your story this article explains in it greater detail.
Does Your Content Strategy Tell Your Customer’s Story
By Kat French on Social Media Explorer
This is all about how to approach your overall content strategy using storyboarding. It’s great analytic tool that’s not overly analytical. Kat also includes a number of links that further flesh out this idea.
Please visit me over at New World Creative Union every week where I share a weekly tip with a great group of creatives. And if you're a poet, writer, artist, photographer, musician, etc. please join us!Visit me during the week on your favorite network:
Facebook, Twitter, Google+ or LinkedIn for more helpful
social media and marketing tips!
Here’s my weekly schedule of what kinds of helpful posts I’ll be sharing:
Monday – General social media and marketing tips
Tuesday – Tips for artists
Wednesday – Tips for writers
Thursday – Tips for spiritual organizations and churches
Friday – Post my blog, hang out on Twitter and study social media so you don't have to.
 If you only have time to read one article this week read Chris Brogan’s about telling bigger stories. Social media is all about stories. Whether you use images or words or both think bigger and make sure you’re not the star.
You can also learn lots about reaching your fans on Facebook and managing your brand online. So dive in and discover something to help you increase your success!
How Do I Get People to Care About What I’m Doing? – Tell Bigger Stories
By Chris Brogan
Chris has a simple formula that you can follow. Create a compelling tale so potential fans feel drawn to buy your book or art. Share stories that place potential congregants at the center. Soon they’ll want to drop by on Sunday to experience that feeling you created again. It’s all about story, as my husband always says. He’s a former journalist. Try it for yourself and see what happens!
4 Steps to Easily Increase the Reach of Your Facebook Page Posts
By Craig Smith on Social Media Today
You’ve heard it before, but I think you’ll find Craig’s post quite helpful. Engagement, type and timing of posts, all are important. It’s good to check in to see if you’ve been following your strategy at least once a month.
About Managing Your Brand Online
By Shaun Hinklein on Social Media Today
It’s about paying attention to everything you do. Don’t make it so you don’t have fun anymore. Being spontaneous and authentic are so important. Just listen to that little voice that says, “Should I?” If you have any doubts…don’t post it.
Please visit me over at New World Creative Union every week where I share a weekly tip with a great group of creatives. And if you're a poet, writer, artist, photographer, musician, etc. please join us!
Visit me during the week on your favorite network:
Facebook, Twitter, Google+ or LinkedIn for more helpful
social media and marketing tips!
Here’s my weekly schedule of what kinds of helpful posts I’ll be sharing:
Monday – General social media and marketing tips
Tuesday – Tips for artists
Wednesday – Tips for writers
Thursday – Tips for spiritual organizations and churches
Friday – Post my blog, hang out on Twitter and study social media so you don't have to.
 This week there’s lots of advice on Facebook engagement. No matter who your fans are, you can probably find them on Facebook which means it’s important to know how stand out there. You can also do market research on your target audience using the various social media sites. The third article will tell you how. Let’s jump in!
5 Ways to Increase Your Facebook Engagement By Mari Smith on Social Media Examiner
If you post consistently, and post consistently engaging content you’ll have a winning formula. The other points are important too so click on the article and take in Mari’s wisdom.
5 New Ways to Improve Your Facebook EdgeRank By Brian Carter on Mashable
Again, images are important, but the great news in this post is number five:
“The new post-targeting feature, still being rolled out to all Facebook pages, allows you to segment your fans by criteria previously only available to advertisers. This includes age, gender, interested in (likes), relationship status, all education information, workplace, plus the old options like language, country, state, and city.”
How to Use Social Media for Customer Research By Fred Perrotta on Social Media Examiner
This article lists some great ways to research your fans or potential congregants. The easiest thing to start with is to search for your target keywords on Twitter. By doing this you can see what people are saying about your particular genre of writing or denomination.
Please visit me over at New World Creative Union every week where I share a weekly tip with a great group of creatives. And if you're a poet, writer, artist, photographer, musician etc. please join us!
Visit me during the week on your favorite network: Facebook, Twitter, Google+ or LinkedIn for more helpful social media and marketing tips!
Here’s my weekly schedule of what kinds of helpful posts I’ll be sharing:
Monday – General social media and marketing tips Tuesday – Tips for artists Wednesday – Tips for writers Thursday – Tips for spiritual organizations and churches Friday – Post my blog, hang out on Twitter and study social media so you don't have to.
 Ok, so this week it’s four instead of three. I couldn’t help myself since these articles go so well together.
Learn how to create a powerful first impression online, how to inspire your audience to take action with high impact words and discover how the image now dominates social media.
Let’s dive in and learn how to make that great first impression!
‘When a user lands on a page, you have three to five seconds to make your impression’
By Mona Zhang on 10,000 Words
Here are a few basic points that can make all the difference. Think brevity. Think about how you react to a wordy website compared to one that is brief and to the point as well as easy to navigate.
The Power of Your Website’s First Impression [Infographic]
By Tracy Sestili on Social Strand Media
Where do your eyes go when you visit the landing page of a website? This infographic shares the research. 5.59 seconds is how long people spent skimming the written content. Remember what I mentioned above? Keep it brief and get your core message in at the top. Also, use those bullet points so people can see what you have to offer immediately.
10 High Impact Words That Prompt Response in Social Media
On Social Media Magic
Many of you are wordsmiths and understand the power and importance of words. Browse this list and discover ways to motivate and inspire your audience with your social media posts.
Why Photo and Video Shares Rule Social Media [INFOGRAPHIC]
By Shea Bennett with infographic by M Booth on All Twitter
As we’ve been seeing this past year it’s not all about words anymore. Though they are still important, the image has begun to rule social media. The stats in this infographic tell the story.
Please visit me over at New World Creative Union every week where I share a weekly tip with a great group of creatives. And if you're a poet, writer, artist, photographer, etc. please join us!
If you have any questions about social media marketing or writing please contact me at: jelliott@socialspritemediaservices.com
 It’s that time of year when many are heading back to school. There's something about this time that makes me want to learn new things so I included a link to a quiz if you're in the mood to test your knowledge.
This week you'll learn how to make your content go viral, discover interesting and useful data on Instagram and receive answers to your Facebook questions. Let’s jump in!
How To Make Your Content Marketing Go Viral [Research] by Heidi Cohen
Some great ideas here! Her first point is to be upbeat. One thing that stands out among the angst and dreary news on social media is that uplifting post. Sure we need to look at the facts of what’s going on in the world and right now there isn't a whole lot of pretty going on, but we also need beauty. You don’t have to be a Pollyanna just share what fits your voice. Beyond those two things find the good news that is out there; share a message that uplifts.
Instagram Research You Need NOW! [7 Charts] by Heidi Cohen
On previous posts I talk about how important images are in your social media marketing. Here Heidi shares some great research on Instagram, one of the fastest growing platforms. She says: “In under two years, Instagram has surpassed the Library of Congress in terms of the number of photographs.” What does this mean to you? It’s a great place to reach people who love to share images. Share great images and people will take notice.
The 12 Most Common Facebook Questions, Answered (Test Your Facebook Knowledge) by Jim Belosic on Social Media Today
Got a Facebook question? This article answers them all in the form a fun quiz. Test your knowledge or just scroll down to the answers for a quick review of Facebook. Here’s a question you might not know: What does the “Talking about this” number really mean? Three points if you get this one right.
Please visit me over at New World Creative Union every week where I share a weekly tip with a great group of creatives. And if you're a poet, writer, artist,photographer, etc. please join us!
 Can humans be a brand? Learn more this week about what it means to have a personal brand as well as how to make that brand more visible. You’ll also learn what kinds of posts are the most engaging on Facebook. Let’s dive in!
Do You Have a Personal Brand? By Sam Richter on Social Media Today
Sam says:
But you don’t have to be an athlete or speaker to have a personal brand. In the world of data, I can find an incredible amount of information on just about anybody. Virtually everybody communicates a brand promise, whether they know it or not.
*Though you authors and spiritual organizations out there are purposely creating your brand many others are not. Writers who don’t think they will publish may not care about all this, but if they are sharing their work online they are publishing. Everything you share online is a part of your brand. One day you may want to work with a publisher or go on the speaking circuit or run an organization. Isn’t now the time to think about what you share and how you share it?
How to Move Your Brand from Invisible to Visible by Jeff Bullas
Jeff tells us:
Credibility is achieved through the display of your skills via your content whether it is carried by music, words or video. Visibility is achieved by building online tribes and followers and sharing with them your ideas.
So what can you do to stand out on a very crowded web?
*Sharing and community is what it’s all about. Jeff has some great ideas if you haven’t started and even if you have this post will inspire. Get out there, get visible! The world needs your voice, your vision.
What Kinds of Facebook Posts Generate the Most Engagement? By Samuel Junghenn on Social Media Today
Samuel shares that there are three key elements to a post. Post type is the first one:
There are 3 major post types, images, text and video. In my research and experience image posts have achieved the greatest results. As Facebook is a visual platform users generally engage more with pictures, so use this to your advantage.
*The web has certainly become more visual. Instagram has become an important tool for content on Facebook. You can go with just images or images with quotes. You can learn more about how to quickly create your own visual quotes in my article Words as images.
Be sure to check out the other two important elements Samuel mentions: Content and timing.
Please visit me over at New World Creative Union every week where I share a weekly tip with a great group of creatives. And if you're a poet, writer, artist,photographer, etc. please join us!
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