How Google Penguin Will Impact Your Social Media Strategy on Social Media Magic,
Social Media Magic says:
You already know that SEO and social media are inevitably linked together. You can’t have one without the other. After all, what’s the point of blogging if no-one will ever get to read your post. This is where the danger comes in. I’ve learned that to make sure you’re on the right side of these happy feet – make these changes now!
•Check that your content has a keyword density of 2% or less.
Any more, and Google Penguin will think you’re keyword stuffing.
*That’s just one of eight suggestions that will help you to focus
your website and get in good with Google Penguin, Google’s
algorithm update. Too many keywords don’t make for easy
or interesting reading either.
Social Media Images: 5 Options [Examples]
by Heidi Cohen
Heidi tells us:
Images, especially photographs, are 2012’s social media darlings
across platforms from Facebook and Twitter to Pinterest, Tumblr
and Instagram. They act like glue to attract attention and keep
*A picture is worth a thousand words and a picture of words
(those jpeg tiles you see around the social networks) is worth
more shares than quotes in status lines. This is because those
tiles catch our attention with their color and size. So if you’re
going to use these or create some of your own make sure
the text is large enough to be read easily. If people have to click
on it to make it out…well that’s not always going to happen.
My number one rule in any marketing, make it easy for people
to discover, share, buy, etc.
One Simple Secret to Social Media Success:
Post Consistent Content Your Audience Loves
by Beth Kanter on Social Media Today
You are only as good as your last Facebook post and if you
don’t post consistently, using an editorial calendar – then your
engagement and reach drops. If you are just posting any old
content, not what your audience loves, then you won’t see much
engagement. And, if you don’t bother to look at your data, get
insights, and make changes – you are wasting your time.
*The editorial calendar is a great tool. It helps you plan ahead
and keep consistent. Beth has lots of other helpful links and ideas
in this article. I highly suggest you take a look. The one article
she mentions, 10 Types of Content that We ALL Love!
by Gregory Ciotti, is probably the most helpful link.
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where I share a weekly tip with a great group of creatives.
And if you're a poet, writer, artist, photographer, etc. please join us!