 We all want to be successful, to have our witty posts go viral, to have thousands become aware of our books and read our messages on Twitter. This week’s tips can help you with that. The authors of these posts make no promises, for nothing is absolute in social media, but with their suggestions you’ll make great head way. Let’s dive in and discover their secrets!
"Make That Go Viral, Please"
By Ali Goldfield on Social Media Today
Like Ali says, you can’t make anything go viral, but you can increase your chances of having something you post do so by following her suggestions. The most important things…keep it simple and relevant. And I love her fall back idea…use a cat.
How to Promote Products on Facebook
By Karen Lee on Dream Grow
I picked this post because it’s perfect for authors. Just replace the word product with book and you’ll soon be on your way to great book placement on Facebook.
How Big Should a Tweet Be?
By Morgan J. Arnold on Social Media Today
Interesting research…bigger is better on Twitter.
Please visit New World Creative Union where you can find
a storehouse of social media tips I shared with this great
group of creatives! And if you're a poet, writer, artist, artisan
photographer, etc. please join us!
Visit me during the week on your favorite network:
Facebook, Twitter, Google+ or LinkedIn for more helpful
social media and marketing tips!
Here’s my weekly schedule of what kinds of helpful posts I’ll be sharing:
Monday – General social media and marketing tips
Tuesday – Tips for artists
Wednesday – Tips for writers
Thursday – Tips for spiritual organizations and churches
Friday - Post my blog, hang out on Twitter and study social media so you don't have to.
 This week there’s lots of advice on Facebook engagement. No matter who your fans are, you can probably find them on Facebook which means it’s important to know how stand out there. You can also do market research on your target audience using the various social media sites. The third article will tell you how. Let’s jump in!
5 Ways to Increase Your Facebook Engagement By Mari Smith on Social Media Examiner
If you post consistently, and post consistently engaging content you’ll have a winning formula. The other points are important too so click on the article and take in Mari’s wisdom.
5 New Ways to Improve Your Facebook EdgeRank By Brian Carter on Mashable
Again, images are important, but the great news in this post is number five:
“The new post-targeting feature, still being rolled out to all Facebook pages, allows you to segment your fans by criteria previously only available to advertisers. This includes age, gender, interested in (likes), relationship status, all education information, workplace, plus the old options like language, country, state, and city.”
How to Use Social Media for Customer Research By Fred Perrotta on Social Media Examiner
This article lists some great ways to research your fans or potential congregants. The easiest thing to start with is to search for your target keywords on Twitter. By doing this you can see what people are saying about your particular genre of writing or denomination.
Please visit me over at New World Creative Union every week where I share a weekly tip with a great group of creatives. And if you're a poet, writer, artist, photographer, musician etc. please join us!
Visit me during the week on your favorite network: Facebook, Twitter, Google+ or LinkedIn for more helpful social media and marketing tips!
Here’s my weekly schedule of what kinds of helpful posts I’ll be sharing:
Monday – General social media and marketing tips Tuesday – Tips for artists Wednesday – Tips for writers Thursday – Tips for spiritual organizations and churches Friday – Post my blog, hang out on Twitter and study social media so you don't have to.
 This week learn more about how Facebook works so you can be the one to say, “Hey wait a minute…that’s not true,” to all those rumors. It’s also about being more visible and the strategy that gets you where you want to go. Let’s dive in!
A Common Sense, Non-Reactionary Approach to EdgeRank and Facebook Business Pages by Ken Mueller on Inkling Media
Ken gives us the lo down:
Understand what EdgeRank is really about – Not to further buzz a buzzword, but it’s the relationship, stupid. Use your social platforms, particularly Facebook, to build and deepen relationships. That is the key to determining both engagement and affinity, and increasing your EdgeRank numbers. It’s not something you “game” or “beat”. It just happens as you work to build relationships, the same way you do in real life. Don’t spend time worrying about the numbers, and wondering who is or isn’t seeing your updates. In short: be social.
*What does social look like on Facebook for fan/business pages? Post great content to draw people out of the woodwork for starters. Then when they start commenting and sharing your posts be sure to interact. Unfortunately on Facebook they need to come to you first, but when they do, be there.
26 Tips for Integrating Social Media Activities By Debbie Hemley on Social Media Examiner
Debbie shares:
Brian (Solis) says that listening and observing is not enough. Instead, we must make the shift from a simple response to purposeful, strategic communication. “It is in this stage that we can truly produce captivating content and messages. In order to hold it, we have to give the audience something to believe in—something that moves them.”
*This is where your strategic plan comes in. Of course you need to be genuine and spontaneous. But when you have a plan and have done your market research you will, in the moment, know what to say and how to say it to inspire your audience.
7 Ways to Increase Your Blog Visibility With Social Sharing By Janet Aronica on Social Media Examiner
Janet tells us:
The Customer Insight Group (CIG) at the New York Times published an interesting study exploring why people share content online. They found that people share for a number of reasons to:
Bring valuable and entertaining content to others
Define themselves to others
Grow and nourish relationships
Give self-fulfillment
Market causes or brands
Before you put pen to paper (or finger to keyboard)—really think—what’s the hook?
*Do these reasons jibe with the reasons you share otherpeople’s content? Can you think of other reasons you share? Brainstorm even more reasons, add them to this list and keep it nearby when creating or curating content.
Please visit me over at New World Creative Union every
week where I sharea weekly tip with a great group of creatives.
And if you're a poet, writer, artist,photographer, etc. please join us!
 This week it's all about content because what else is there? Your blog posts, status updates, tweets, shared photos and links are all content. Let’s dive in and learn more about planning, creating and promoting your content.
In-depth Guide to Content Creation [With Infographic] by John Pring on SEOmoz
John says:
Having said that, the research portion of your content creation process can often be one of the most important – delivering content based on flawed, incorrect, irrelevant or (perhaps worst of all) boring information will get you nowhere and will essentially nullify all your efforts in the latter stages.
#You heard the man, research is key. Dig in and find the best data to share and make sure it’s good. The Purdue Online Writing Lab aka OWL has a helpful section on conducting research. You may not need to be this formal, but it points out some basics that are helpful.
11 Tips to Get Your Content Marketing on Track [Research] by Heidi Cohen
Heidi shares:
Find your organization’s stories. This is critical since people remember stories not a bunch of facts. Think across your organization including your product, sales and customer service staff. Don’t underestimate your customers’ stories related to your product.
*This one may be easy for you authors out there. Many of you are storytelling experts. Be sure to use that skill to tell your own story. Your fans want to know you better. And all those involved with churches and spiritual organizations have many stories to tell. Tell the story of your denomination, your particular church or share the stories of your members.
5 Content Marketing Strategy Fundamentals on the sitespring blogThis blog post tells us:
Website content should be:
Valuable
Usable
Branded
Findable
Shareable
(And in this order they say.)
As you focus on these core principles that make up a quality content marketing strategy I suggest approaching the plan with 3 specifics:
1. Measurable Goals
2. Target Audience
3. Target Keywords
*I’m making a sticky note right now of these core principles to put above my computer screen. I hope you will, too. Though many of these things cross our minds when we share, we don’t always capture all of them in a post.
When we share third party content it may seem odd to think about branding it, but think about how you present it to your audience. You can put your own spin on it and use your keywords in your post of the link.
Please visit me over at New World Creative Union every week
where I share a weekly tip with a great group of creatives.
And if you're a poet, writer, artist, photographer, etc.
please join us!
 Every week I’ll be reading, reading, reading. I’ll find the top three social media posts that will help you in your endeavor to build your online presence. I’ll share a tidbit of them and add anything else that will be of help to you. Be sure to click through to the original posts to learn even more.
Choosing five top articles has made these posts a little long so I’ve decided to pick the top three most helpful articles of the week.
This week it’s about social media myths, market research, PR tactics and Twitter tips. Let's dive in!
15 Social Media Lies, Myths & Fairy Tales by Pam Moore
Pam says:
Social media is more than a Facebook page, “follow us on Facebook” button or page of tweets. If you want to inspire and connect with yourcommunities in a way that will bring both them and you results then you are going to have to get into the head of your audience, clients, partners and stakeholders. You must determine how you can help them achieve their goals. How can you map your services, products to their needs and provide value leveraging the social networks? The better you can integrate social media into your business sales, customer service, and marketing processes, the better you will be able to connect with and serve your clients.
*Do your market research even if it just starts with asking your followers and fans what they want or need. Often a quick online search will reveal that someone has already done some research for you. For instance, authors of poetry can find much needed information in this great study about readers of poetry.
Artists, this study gives you some idea of who is buying or appreciating art.
Religious organizations can benefit from any market research done by their parent organization or utilizing all the great studies done by the Pew Forum like this one.If you need help making sense of the studies or creating a plan using these studies just let me know.
Social Media: 10 PR Tactics by Heidi CohenHeidi tells us:
Social media provides businesses with the opportunity to be exposed to broader audiences. To succeed you can’t assume that what worked before will work now. You need to be willing to help the journalist write a strong article in return for a mention or link back.
*These days you need to do a lot of the PR work yourself. You can’t just tell the news outlets who, what, where, when, and why and expect them to jump on it and fill in the blanks. Unless your story is award winning material or breaking news your press release will need to be the story, pictures and all. Copyblogger has a great article on how to create a press release as news story.
5 Tips to creating more valuable Tweets on Twitter
by Kathy Colaiacovo on My Social Media VAKathy shares:
Teach others something new or hand out a tip. It’s amazing how many tips many business owners have in their repertoire of past articles, newsletters and blogs. Use this information to make a simple post (or even a series of them) that can help people learn something.
*You can teach someone how to live a better life, inform them about some social injustice, or tell them about the issues in your book. Whatever you are called to teach you can add value to your Twitter feed by following this tip. Be sure you do it in a sharing/caring way. No one likes to be lectured at or told they’re wrong.
Please visit me over at New World Creative Union every week
where I share a weekly tip with a great group of creatives.
And if you're a poet, writer, artist, photographer, etc. please join us!
 Every week I’ll be reading, reading, reading. I’ll find the top five social media posts that will help you in your endeavor to build your online presence. I’ll share a tidbit of them and add anything else that will be of help to you. Be sure to click through to the original posts to learn even more.
This week it’s all about people and giving them what they need. And isn’t that what marketing is all about anyway. Let’s jump in and see what some great thinkers have to say about it.
Simple Ways to Get More Likes On Facebook Pages by Donna Parker on AllFacebook
Donna explains:
Speaking of the basics, simple cross-promotion still works. The Wisconsin Future Farmers of America launched a campaign to grow likes to 3,000 and met that goal in no time by promoting the FFA page on their individual profiles. The group also blogged and verbally spread the word. The simple tools still work — not as fast, but slow and steady wins the race.
*Get the whole team on board. Whether that team is employees of your organization, members of your church, or friends and family, they can all be of help in growing your social media network.
How to do Content Marketing “Without†Content – Be a Curator! By Sharon Hurley Hall on unbounce
Sharon explains:
As a writer and blogger I value content creation, but I’m the first to admit that you can get the benefits of content marketing without creating all the content yourself. In fact, sometimes you don’t need to create any content at all.
*She shares some great content curation tools in this article. I’m big on culling all the great information that’s out there and sharing it with others. Curation is a great alternative and one I prefer. You creatives have your own work to share, but remember it’s a good idea to then have a balance between sharing your own content and that of others. Organizations of all kinds can use curation almost exclusively. Find out what works best for your community.
Earning Attention by Chris Brogan
Chris tells us:
If we want to earn people’s attention, it’s not through begging for tweets and retweets and shares. It’s through creating information that’s useful, that others can benefit from, and that will grow the space beyond just our own needs. That’s what will earn attention.
*You can also earn people’s attention by promoting others. Make sure you mean it. Make sure those you promote are doing something that will be helpful to your community. Make sure you do it because you care about them and your community. When your share is authentic others will discover you.
Psychology: How To Scale Social Media Marketing by Jerry Silfwer on Doktor Spinn
Jerry says:
So your social media strategy really needs to not only cater to the fans, but also converting strangers into the funnel. But not any strangers, because if you attract the wrong interest groups, then you will be on a path to turning your brand into something that won’t be good for business.
This also explains why true passion and authenticity serves as shortcuts to success, why sharing is caring and good for business. But the über-smart digital strategists are also making their way in this new climate; not by scaling social or going for viral, but by understanding the dynamics of social psychology in leveraging data-driven marketing strategies.
*Fascinating insights. Knowing the data about your target market is great, truly having an understanding of their psychology is even better. What does this mean for you? Do that market research or hire someone to do it for you. Part of that research is asking your current fans about what they need and how they feel as well as learning about their various social identities such as their work identity, their family identity, their hobby identity, etc. Knowing this tells us about the other groups we can reach through our current members/fans.
Online Community Building: Rules of the Road by Mitch Arnowitz on Social Media Today
Mitch shares:
Have fun and remember, it’s never about the technology but always about the people: They say people can tell when you're smiling even when they can't see your face, and I believe that's true. If you're going to make the commitment to manage a group, choose a topic or area that you love and one that will help your personal branding. These days, we hear much talk of social media platforms, SaaS solutions and automated communities. At the end of the day, it's never about the technology but it is always about the people.
*This is the most important point to be made in any marketing. It’s always about the people. It’s not about the technology and it’s never about you and how great you are or how smart you are. It’s always about what you can do for them. Once people know you have something that can help or uplift them, whether it’s your art, books, or your organization they will inquire if you have what it takes or if you’re a fit. Then you can mention how great you are.
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