The measure of who we are is what we do with what we have.
~ Vince Lombardi
Have you measured your Facebook efforts? Wonder what all those metrics really mean? This week we’ll learn and then find out ways to do something with that knowledge. We’ll also learn how to make ourselves stand out on LinkedIn. Anyone here a Butterfly killer? Dive in and you’ll see who is.
The Most Important Facebook Metric You Choose to Ignore
by Matt Winn on Social Media Today
Matt shares:
Higher reach increases the likelihood of more engagement:
Before anyone can engage with your content, they must see
it first. Reach indicates how many users have a chance to interact
with your messages in the first place, so the higher the reach,
the higher the pool for potentially engaged users.
*How do you increase reach? In the words of the great
Jean Luc Picard of the Starship Enterprise, “Engage!”
and you’ll get to where you want to go. Matt has some
other great ideas, too. Check it out!
3 Ways to Optimize Your Facebook Posts
by Tracy Sestili on Social Strand Media
Tracy says:
Just like with your website, knowing where your Facebook
traffic is coming from is important. Too often we refer people
from Facebook to our website and forget to refer them to Facebook.
Knowing where the traffic is coming from will allow you to tailor
your messages better and engage in better conversation.
Tip: If the numbers are low, consider updating your About section
with rich keywords to aid in Google and Bing search. Also consider
promoting your Facebook page on your blog, website, in interviews,
and in your newsletter with Facebook social plugins.
*Have you taken a look at this number on your Facebook
Insights? It’s very interesting to see how people find your page.
Don’t forget to promote your Facebook page on your business
cards and letterhead as well.
Are You Committing Career Suicide on LinkedIn?
By Loraine Antrim on Social Media Today
Loraine tells us to:
Kill Common Titles…For example, my headline says I’m a
“Butterfly Killer.” Butterflies, you know, that feeling in your
gut before you have to speak in public. As a presentation coach,
I’ll get rid of that fluttering in your stomach. It’s a very unusual
way to say I’m in executive coaching. Spend some time and get
thoughtful…ask friends and colleagues for some suggestions.
A unique title will make you memorable and readers will WANT
to read on.
*Her title may be a bit extreme for you. Just be sure you
know your audience when you choose an interesting title for
your work. You don’t want to put off potential business
partners or clients.
Please visit me over at New World Creative Union every
week where I share a weekly tip with a great group of creatives.
And if you're a poet, writer, artist,photographer, etc. please join us!
~ Vince Lombardi
Have you measured your Facebook efforts? Wonder what all those metrics really mean? This week we’ll learn and then find out ways to do something with that knowledge. We’ll also learn how to make ourselves stand out on LinkedIn. Anyone here a Butterfly killer? Dive in and you’ll see who is.
The Most Important Facebook Metric You Choose to Ignore
by Matt Winn on Social Media Today
Matt shares:
Higher reach increases the likelihood of more engagement:
Before anyone can engage with your content, they must see
it first. Reach indicates how many users have a chance to interact
with your messages in the first place, so the higher the reach,
the higher the pool for potentially engaged users.
*How do you increase reach? In the words of the great
Jean Luc Picard of the Starship Enterprise, “Engage!”
and you’ll get to where you want to go. Matt has some
other great ideas, too. Check it out!
3 Ways to Optimize Your Facebook Posts
by Tracy Sestili on Social Strand Media
Tracy says:
Just like with your website, knowing where your Facebook
traffic is coming from is important. Too often we refer people
from Facebook to our website and forget to refer them to Facebook.
Knowing where the traffic is coming from will allow you to tailor
your messages better and engage in better conversation.
Tip: If the numbers are low, consider updating your About section
with rich keywords to aid in Google and Bing search. Also consider
promoting your Facebook page on your blog, website, in interviews,
and in your newsletter with Facebook social plugins.
*Have you taken a look at this number on your Facebook
Insights? It’s very interesting to see how people find your page.
Don’t forget to promote your Facebook page on your business
cards and letterhead as well.
Are You Committing Career Suicide on LinkedIn?
By Loraine Antrim on Social Media Today
Loraine tells us to:
Kill Common Titles…For example, my headline says I’m a
“Butterfly Killer.” Butterflies, you know, that feeling in your
gut before you have to speak in public. As a presentation coach,
I’ll get rid of that fluttering in your stomach. It’s a very unusual
way to say I’m in executive coaching. Spend some time and get
thoughtful…ask friends and colleagues for some suggestions.
A unique title will make you memorable and readers will WANT
to read on.
*Her title may be a bit extreme for you. Just be sure you
know your audience when you choose an interesting title for
your work. You don’t want to put off potential business
partners or clients.
Please visit me over at New World Creative Union every
week where I share a weekly tip with a great group of creatives.
And if you're a poet, writer, artist,photographer, etc. please join us!
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