The measure of who we are is what we do with what we have.
~ Vince Lombardi
Have you measured your Facebook efforts? Wonder what all those metrics really mean? This week we’ll learn and then find out ways to do something with that knowledge. We’ll also learn how to make ourselves stand out on LinkedIn. Anyone here a Butterfly killer? Dive in and you’ll see who is.
The Most Important Facebook Metric You Choose to Ignore by Matt Winn on Social Media Today
Higher reach increases the likelihood of more engagement: Before anyone can engage with your content, they must see it first. Reach indicates how many users have a chance to interact with your messages in the first place, so the higher the reach, the higher the pool for potentially engaged users.
*How do you increase reach? In the words of the great Jean Luc Picard of the Starship Enterprise, “Engage!” and you’ll get to where you want to go. Matt has some other great ideas, too. Check it out!
3 Ways to Optimize Your Facebook Posts by Tracy Sestili on Social Strand Media
Just like with your website, knowing where your Facebook traffic is coming from is important. Too often we refer people from Facebook to our website and forget to refer them to Facebook. Knowing where the traffic is coming from will allow you to tailor your messages better and engage in better conversation. Tip: If the numbers are low, consider updating your About section with rich keywords to aid in Google and Bing search. Also consider promoting your Facebook page on your blog, website, in interviews, and in your newsletter with Facebook social plugins.
*Have you taken a look at this number on your Facebook Insights? It’s very interesting to see how people find your page. Don’t forget to promote your Facebook page on your business cards and letterhead as well.
Are You Committing Career Suicide on LinkedIn? By Loraine Antrim on Social Media Today
Loraine tells us to:
Kill Common Titles…For example, my headline says I’m a “Butterfly Killer.” Butterflies, you know, that feeling in your gut before you have to speak in public. As a presentation coach, I’ll get rid of that fluttering in your stomach. It’s a very unusual way to say I’m in executive coaching. Spend some time and get thoughtful…ask friends and colleagues for some suggestions. A unique title will make you memorable and readers will WANT to read on.
*Her title may be a bit extreme for you. Just be sure you know your audience when you choose an interesting title for your work. You don’t want to put off potential business partners or clients.
Please visit me over at New World Creative Union every week where I share a weekly tip with a great group of creatives. And if you're a poet, writer, artist,photographer, etc. please join us!
Can you measure the ROI of your social media marketing? Itâs important to know if what youâre doing is working so you donât waste your time. Doing that may mean measuring more than straight ROI. This week Iâve chosen metrics as the theme. So here are the best articles this week about measuring your progress. Read on to learn more.
Social Media Measurment Model [Infographic] by Mark Smiciklas on Social Media Explorer
In order for data extracted from a measurement initiative to be useful or effective it needs to connect back to the business objectives of your organization. These will vary by company and situation â but there are a handful of goals that are universal to most businesses or nonprofits. These include optimizing marketing programs, generating revenue, cutting costs, building brand equity and developing new ideas, products or services. For more information about the goals that Iâve included in this model check out the Social Media Measurement Compass in a report about social media analytics by the Altimeter Group.
*Make sure you know your objectives. Authors you want to sell books. Churches you want to bring people into the fold. You may have others, but the point is to know your objectives so you can measure the results of your efforts effectively.
14 Social Media ROI Metrics You Can Use Right Now! By Harry Gold on ClickZ
Harry tells us:
Engagement rate. This one is super important. The metric from the graphic below, (see image 1), is basically the total of likes and comments divided by a total fan count. A good social media marketerneeds to know when she posts something that creates reaction and engagement. It lets you take note of what you posted and, as importantly, when. Having a high engagement rate will help to build your EdgeRank! Also, take note as to whether the reaction was positive - clearly a lot of negative responses, while building your EdgeRank, are not good! (EdgeRank is the Facebook algorithm that personalizes your newsfeed and inserts posts it thinks you will be interested in based on your relationship with the poster. Want to know more about EdgeRank? Just Google it.)*How can you use this knowledge? Perhaps you notice when that when you share a cartoon on Facebook that pertains to your book topic there is a spike in engagement. But when you just mention the book there is less engagement. Try sharing your book by using comedy if that applies or mention your book when you share something that engages your fans more. Make sure it pulls together, that what you share gets your fans to see how great your book would be to have in that context.
Leading Experts Discuss Social Media ROI by Kelli Parkja on Social Media Camp Mcallen
Kellie asks: How do you measure the ROI of social media activities? And Michael Hopps answers:
I would like to emphasize that most new companies who start engaging in social media activities, focus on numbers. They first focus on the quantitative data, like the number of âfollowersâ or âlikesâ or âfansâ. I believe that any sort of numeric value is only one piece of the puzzle, and I would definitely recommend companies to look at qualitative attributes when measuring ROI. Qualitative attributes mean for example looking at conversations and looking at social mentions. We can also gather from an eMarketer study below, (see image 2), that among U.S. marketers regarding social media marketing ROI metrics, âsocial mentionsâ are a very popular way to derive customer feedback from the social web, and also an efficient way to analyze sentiment and other qualitative data. ROI can also be derived from future customer purchases as a result of successful social CRM practices.
*This series of interviews has lots of great information. It was hard to pick out one thing to share here. I highly recommend you take a break and take the time to read this one.
Please visit me over at New World Creative Union every week where I sharea weekly tip with a great group of creatives. And if you're a poet, writer, artist,photographer, etc. please join us!
Image 1 from the article: 14 Social Media ROI Metrics You Can Use Right Now! By Harry Gold on ClickZ
Image 2 from the article: Leading Experts Discuss Social Media ROI by Kelli Parkja on Social Media Camp Mcallen