 This week it’s all about Facebook and how to engage your fans. Much of the information here is based on the latest research. Check it out and discover what works for you. It’s important to do your own research. Let’s dive in and see what the experts came up with first.
5 Quick Tips for Engaging Facebook FansBy Kristy Barkan on Social Media Today
This is a great reminder of some of the basics. But always try them out for yourself and see what works best for you and your fans. Don’t do what the experts say if it doesn't work for you.
What Makes A Story Successful On Facebook?
By Justin Lafferty on AllFacebook
NPR did some great research to find out what kinds of stories were the most successful on Facebook. Check out the article and see what might work for you.
New Facebook Data Proves Social CTAs Lead to More Comments, Likes & Shares [INFOGRAPHIC]
By Dan Zarrella on HubSpot
Calls to action really work in the social media world accordingto Dan’s research. Posts that ask people to “like,” “comment,” or “share” get more action. Try it out for yourself and let me know the results.
Please visit New World Creative Union where you can find
a storehouse of social media tips I shared with this great
group of creatives! And if you're a poet, writer, artist, artisan
photographer, etc. please join us!Visit me during the week on your favorite network:
Facebook, Twitter, Google+ or LinkedIn for more helpful
social media and marketing tips!
Here’s my weekly schedule of what kinds of helpful posts I’ll be sharing:
Monday – General social media and marketing tips
Tuesday – Tips for artists
Wednesday – Tips for writers
Thursday – Tips for spiritual organizations and churches
Friday - Post my blog, hang out on Twitter and study social media so you don't have to.
 It’s all about Pinterest this week. Lots of new things going on over there like business accounts and widgets for your website as well as secret boards. Let’s dive in right now and see what this means for you!
Pinterest Finally Rolls Out Business Accounts: How to Set Yours Up TodayBy Corey Eridon on HubSpot
Great news! Now you will better be able utilize Pinterest for your brand. If you have a Pinterest business account you’ll have access to things designed for business use as they roll them out. Just be aware that the terms of service for these business accounts are different than for individual users.
What Are Pinterest Secret Boards And How Do They Work?
By Tracy Sestili on Social Strand Media
This new Pinterest application has a variety of uses beyond just hiding a board while you get it ready. You could use a secret board for your church board members to communicate or your newsletter team. Authors can create a secret board for new book ideas; you could also have a contest where a fan gets the chance to have a sneek peek at your next book by adding them temporarily to the board.
How to Add Pinterest's Buttons & Widgets to Your Website
By Pamela Vaughan on HubSpot
In a few simple steps get all of these Pinterest buttons on your website! These are a must if you've got one of Pinterest’s new business accounts.
'Pin It' Button
'Follow' Button
'Profile' Widget (NEW!)
'Board' Widget (NEW!)
Please visit New World Creative Union where you can find a storehouse of social media tips I shared with this great group of creatives! And if you're a poet, writer, artist, artisan photographer, etc. please join us!
Visit me during the week on your favorite network:
Facebook, Twitter, Google+ or LinkedIn for more helpful
social media and marketing tips!
Here’s my weekly schedule of what kinds of helpful posts I’ll be sharing:
Monday – General social media and marketing tips
Tuesday – Tips for artists
Wednesday – Tips for writers
Thursday – Tips for spiritual organizations and churches
Friday - Post my blog, hang out on Twitter and study social media so you don't have to.
 This week it’s all about boosting your use of social media. From making it easier, to getting the most out of Google+ to getting those calls-to-action down this week’s selection will help you streamline your process. Let’s dive in and see what they have to say!
The Minimalist Guide to Social Media By Toni Tesori on Livehacked
If you only have time for one article this week make it this one. Toni walks you through the basics. Her tips will help you optimally use social media and still have time for your creative work.
5 Tips for Using Google+ to Boost Your Marketing
By Jason Miller on Social Media Examiner
Google+ is becoming more important all the time. The number of users is growing and the biggest factor in its importance is that it is connected to Google Search. Google is still the number one way people search the Web according to this research by eBizMBA.
13 Point Checklist to Optimize Social Media Call-To-Action
By Heidi Cohen
Whether you’re selling a piece of art or a book of poems this checklist will help you move people to action. Her advice on getting specific on what you have to offer is very important. Start off by trying a few of her tips and see what happens.
Please visit New World Creative Union where you can find
a storehouse of social media tips I shared with this great
group of creatives! And if you're a poet, writer, artist, artisan
photographer, etc. please join us!
Visit me during the week on your favorite network:
Facebook, Twitter, Google+ or LinkedIn for more helpful
social media and marketing tips!
Here’s my weekly schedule of what kinds of helpful posts I’ll be sharing:
Monday – General social media and marketing tips
Tuesday – Tips for artists
Wednesday – Tips for writers
Thursday – Tips for spiritual organizations and churches
Friday - Post my blog, hang out on Twitter and study social media so you don't have to.
 This week it’s about some fun as well as helpful statistics…like there are now more women than men on Twitter and 23% of Facebook users check their accounts at least five times a day. Let’s dive in and see what else we can learn!
Twitter: 5 New Insights Marketers Need Now [Research] By Heidi Cohen
There have been changes in who is using Twitter lately. Heidi tells you some important stats that can help you know if Twitter is where you need to be.
3 Ways to Fight Facebook’s Algorithm and Customize Your Feed
By Jay Baer on Convince & Convert
Facebook is still the most used social network in the U.S. If you only have time to be on one social network make it Facebook. Jay also provides a few simple tips to make sure you see what you want to see in your Facebook Newsfeed.
9 Social Media Fun Facts to Shock or Maybe Just Awe
By RM Downey on Social Media Today
Some fun and also helpful stats
Please visit New World Creative Union where you can find a storehouse of social media tips I shared with this great group of creatives! And if you're a poet, writer, artist, photographer, musician, etc. please join us!Visit me during the week on your favorite network:
Facebook, Twitter, Google+ or LinkedIn for more helpful
social media and marketing tips!
Here’s my weekly schedule of what kinds of helpful posts I’ll be sharing:
Monday – General social media and marketing tips
Tuesday – Tips for artists
Wednesday – Tips for writers
Thursday – Tips for spiritual organizations and churches
Friday - Post my blog, hang out on Twitter and study social media so you don't have to.
 We live our lives through story. We share tales of our day around the dinner table, tell our colleagues a funny anecdote about our weekend, hold onto the stories of the past…our memories of childhood or our favorite aunt.
What better way to reach people than through story. So this week that’s what it’s all about. This is juicy stuff…let’s dive in!
The Art of Making Your Customers the Hero of the Story
By John Jantsch on WordofMouth.org
A couple of weeks ago I shared Chris Brogan’s blog post How Do I Get People to Care About What I’m Doing? – Tell Bigger Stories. This article by John Jantsch works great in conjunction with it. And John’s ideas help you truly get in touch with your target audience.
The Future of Successful Business Means Scaling Empathy – Part 1 – Customer Personas
By Adam Helweh on Social Media Explorer
And if you’d like more details on how to develop that “hero” of your story this article explains in it greater detail.
Does Your Content Strategy Tell Your Customer’s Story
By Kat French on Social Media Explorer
This is all about how to approach your overall content strategy using storyboarding. It’s great analytic tool that’s not overly analytical. Kat also includes a number of links that further flesh out this idea.
Please visit me over at New World Creative Union every week where I share a weekly tip with a great group of creatives. And if you're a poet, writer, artist, photographer, musician, etc. please join us!Visit me during the week on your favorite network:
Facebook, Twitter, Google+ or LinkedIn for more helpful
social media and marketing tips!
Here’s my weekly schedule of what kinds of helpful posts I’ll be sharing:
Monday – General social media and marketing tips
Tuesday – Tips for artists
Wednesday – Tips for writers
Thursday – Tips for spiritual organizations and churches
Friday – Post my blog, hang out on Twitter and study social media so you don't have to.
 If you only have time to read one article this week read Chris Brogan’s about telling bigger stories. Social media is all about stories. Whether you use images or words or both think bigger and make sure you’re not the star.
You can also learn lots about reaching your fans on Facebook and managing your brand online. So dive in and discover something to help you increase your success!
How Do I Get People to Care About What I’m Doing? – Tell Bigger Stories
By Chris Brogan
Chris has a simple formula that you can follow. Create a compelling tale so potential fans feel drawn to buy your book or art. Share stories that place potential congregants at the center. Soon they’ll want to drop by on Sunday to experience that feeling you created again. It’s all about story, as my husband always says. He’s a former journalist. Try it for yourself and see what happens!
4 Steps to Easily Increase the Reach of Your Facebook Page Posts
By Craig Smith on Social Media Today
You’ve heard it before, but I think you’ll find Craig’s post quite helpful. Engagement, type and timing of posts, all are important. It’s good to check in to see if you’ve been following your strategy at least once a month.
About Managing Your Brand Online
By Shaun Hinklein on Social Media Today
It’s about paying attention to everything you do. Don’t make it so you don’t have fun anymore. Being spontaneous and authentic are so important. Just listen to that little voice that says, “Should I?” If you have any doubts…don’t post it.
Please visit me over at New World Creative Union every week where I share a weekly tip with a great group of creatives. And if you're a poet, writer, artist, photographer, musician, etc. please join us!
Visit me during the week on your favorite network:
Facebook, Twitter, Google+ or LinkedIn for more helpful
social media and marketing tips!
Here’s my weekly schedule of what kinds of helpful posts I’ll be sharing:
Monday – General social media and marketing tips
Tuesday – Tips for artists
Wednesday – Tips for writers
Thursday – Tips for spiritual organizations and churches
Friday – Post my blog, hang out on Twitter and study social media so you don't have to.
 Ok, so this week it’s four instead of three. I couldn’t help myself since these articles go so well together.
Learn how to create a powerful first impression online, how to inspire your audience to take action with high impact words and discover how the image now dominates social media.
Let’s dive in and learn how to make that great first impression!
‘When a user lands on a page, you have three to five seconds to make your impression’
By Mona Zhang on 10,000 Words
Here are a few basic points that can make all the difference. Think brevity. Think about how you react to a wordy website compared to one that is brief and to the point as well as easy to navigate.
The Power of Your Website’s First Impression [Infographic]
By Tracy Sestili on Social Strand Media
Where do your eyes go when you visit the landing page of a website? This infographic shares the research. 5.59 seconds is how long people spent skimming the written content. Remember what I mentioned above? Keep it brief and get your core message in at the top. Also, use those bullet points so people can see what you have to offer immediately.
10 High Impact Words That Prompt Response in Social Media
On Social Media Magic
Many of you are wordsmiths and understand the power and importance of words. Browse this list and discover ways to motivate and inspire your audience with your social media posts.
Why Photo and Video Shares Rule Social Media [INFOGRAPHIC]
By Shea Bennett with infographic by M Booth on All Twitter
As we’ve been seeing this past year it’s not all about words anymore. Though they are still important, the image has begun to rule social media. The stats in this infographic tell the story.
Please visit me over at New World Creative Union every week where I share a weekly tip with a great group of creatives. And if you're a poet, writer, artist, photographer, etc. please join us!
If you have any questions about social media marketing or writing please contact me at: jelliott@socialspritemediaservices.com
 Are you enjoying these dog days of summer? Maybe it’s a little too hot. I may not be able to help you beat the heat, but I found some articles that can help you save time.
The first is on editorial calendars which are great time savers. Also learn what not to do in your social media marketing which will certainly save yourself time and energy. The last time saver is a great article on tools and methods to help you dig out from under your email inbox. Let’s dive in!
12 Easy Steps to Get Your Social Media Efforts on Track by Heidi Cohen*Heidi provides a very detailed plan for creating an editorial calendar. Her ideas are geared towards businesses, but can easily be adapted by creative and spiritual organizations. 15 Common Mistakes in Social Media Marketing by Jeff BullasJeff says, True: you will get more attention for your content, the more connections/followers you have. Hard truth: connecting to random people does not get you the kind of attention that helps propel business. *Creating a community of targeted fans is the best way to go. The Geek’s Guide to Dealing with Email Overload by Harry Mylonadis on LifeHacks * If email is eating away at your valuable time this article has some great tools and ideas to help you dig out from under that mountain of email in your inbox. Who knew such tools existed! Thanks to Mari Smith for bringing this great article to my attention. Please visit me over at New World Creative Union every week where I share a tip with a great group of creatives. And if you're a poet, writer, artist,photographer, etc. please join us!
 The measure of who we are is what we do with what we have.
~ Vince Lombardi
Have you measured your Facebook efforts? Wonder what all those metrics really mean? This week we’ll learn and then find out ways to do something with that knowledge. We’ll also learn how to make ourselves stand out on LinkedIn. Anyone here a Butterfly killer? Dive in and you’ll see who is.
The Most Important Facebook Metric You Choose to Ignore by Matt Winn on Social Media Today
Matt shares:
Higher reach increases the likelihood of more engagement: Before anyone can engage with your content, they must see it first. Reach indicates how many users have a chance to interact with your messages in the first place, so the higher the reach, the higher the pool for potentially engaged users.
*How do you increase reach? In the words of the great Jean Luc Picard of the Starship Enterprise, “Engage!” and you’ll get to where you want to go. Matt has some other great ideas, too. Check it out!
3 Ways to Optimize Your Facebook Posts by Tracy Sestili on Social Strand Media
Tracy says:
Just like with your website, knowing where your Facebook traffic is coming from is important. Too often we refer people from Facebook to our website and forget to refer them to Facebook. Knowing where the traffic is coming from will allow you to tailor your messages better and engage in better conversation. Tip: If the numbers are low, consider updating your About section with rich keywords to aid in Google and Bing search. Also consider promoting your Facebook page on your blog, website, in interviews, and in your newsletter with Facebook social plugins.
*Have you taken a look at this number on your Facebook Insights? It’s very interesting to see how people find your page. Don’t forget to promote your Facebook page on your business cards and letterhead as well.
Are You Committing Career Suicide on LinkedIn? By Loraine Antrim on Social Media Today
Loraine tells us to:
Kill Common Titles…For example, my headline says I’m a “Butterfly Killer.” Butterflies, you know, that feeling in your gut before you have to speak in public. As a presentation coach, I’ll get rid of that fluttering in your stomach. It’s a very unusual way to say I’m in executive coaching. Spend some time and get thoughtful…ask friends and colleagues for some suggestions. A unique title will make you memorable and readers will WANT to read on.
*Her title may be a bit extreme for you. Just be sure you know your audience when you choose an interesting title for your work. You don’t want to put off potential business partners or clients.
Please visit me over at New World Creative Union every week where I share a weekly tip with a great group of creatives. And if you're a poet, writer, artist,photographer, etc. please join us!
 This week it's about getting in line with Google Penguin, the importance of using images and how being a consistent poster makes all the difference in your numbers. So let's do like the penguin and plop in.How Google Penguin Will Impact Your Social Media Strategy on Social Media Magic,
Social Media Magic says:
You already know that SEO and social media are inevitably linked together. You can’t have one without the other. After all, what’s the point of blogging if no-one will ever get to read your post. This is where the danger comes in. I’ve learned that to make sure you’re on the right side of these happy feet – make these changes now!
•Check that your content has a keyword density of 2% or less. Any more, and Google Penguin will think you’re keyword stuffing.
*That’s just one of eight suggestions that will help you to focus your website and get in good with Google Penguin, Google’s algorithm update. Too many keywords don’t make for easy or interesting reading either.
Social Media Images: 5 Options [Examples] by Heidi Cohen
Heidi tells us:
Images, especially photographs, are 2012’s social media darlingsacross platforms from Facebook and Twitter to Pinterest, Tumblr and Instagram. They act like glue to attract attention and keep participants interacting.
*A picture is worth a thousand words and a picture of words (those jpeg tiles you see around the social networks) is worth more shares than quotes in status lines. This is because those tiles catch our attention with their color and size. So if you’re going to use these or create some of your own make sure the text is large enough to be read easily. If people have to click on it to make it out…well that’s not always going to happen. My number one rule in any marketing, make it easy for people to discover, share, buy, etc.
One Simple Secret to Social Media Success: Post Consistent Content Your Audience Loves by Beth Kanter on Social Media Today
Beth shares:
You are only as good as your last Facebook post and if you don’t post consistently, using an editorial calendar – then your engagement and reach drops. If you are just posting any old content, not what your audience loves, then you won’t see much engagement. And, if you don’t bother to look at your data, get insights, and make changes – you are wasting your time.
*The editorial calendar is a great tool. It helps you plan ahead and keep consistent. Beth has lots of other helpful links and ideas in this article. I highly suggest you take a look. The one article she mentions, 10 Types of Content that We ALL Love! by Gregory Ciotti, is probably the most helpful link.
Please visit me over at New World Creative Union every week where I share a weekly tip with a great group of creatives. And if you're a poet, writer, artist, photographer, etc. please join us!
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