This week it’s all about the power of the image, of the story, and how important it is to find those teachable moments. Let’s dive in!
7 Ways Photos Support Marketing (HINT: Social Media Included)
by Heidi Cohen
Photographs communicate better. Skip the thousand words,
there are instances when an image is a better method of
conveying the precise meaning. This is particularly true for
fashion-oriented businesses such as clothing and make-up.
With a photograph, there’s no confusion over what color
green you’re referencing.
*There is a reason someone once said, “A picture is worth
a thousand words.” It saves you time and energy trying
to explain something. Authors you can use pictures to convey
the feeling of your book. Artists already get this. And spiritual
organizations can display what they do via pictures of their
meetings and events not only to draw seekers in, but to help
the new comers feel comfortable when they first visit.
Photography for Social Media: 5 Detailed Tips
by Daniel Lemin via Convince & Convert
Daniel shares this tip:
If you have taken any photography class or even picked up
a Photography for Dummies book in the last 20 years you’ll
be familiar with the rule of thirds. You see, most 35MM
images – whether film or digital – are rectangles. A photo
where the subject is in the center of the image just isn’t very
interesting to look at and often invokes the “amateur” tag.
The rule of thirds encourages you to divide the photograph
in your mind into thirds, and position the subject either
in the left or right third of the image. It’s generally accepted
as good composition.
*The other tips are great, but if all you remember is the rule
of thirds you’ll be ahead of the game. And since I just told you
above that you should be using images I couldn’t leave you
without some practical advice on photography.
GIFs, JPGs and PNGs, Oh My!
by R.J. LaCount - Published at Portent, an internet marketing company.
*This one is to give you a little insight into those different file
types when working with your visual content.
How to Tell A Compelling Nonprofit Story: Part 1 (#12NTC)
by Nancy Schwartz via GettingAttention.org
Nancy tells us:
What makes people lean forward for more of the story:
- The time-tested story arc with a clear beginning introducing the characters/people and the challenge, middle where the leads are sent out into the world and face the challenge head on, ending with resolution and a resonant conclusion.
- Aiming for the heart, so you engage your audiences at an emotional level first.
- People/characters that people can identify with.
- A way that listeners/viewers can help resolve the challenge (as a donor, citizen advocate, volunteer).
the challenge you need to emphasize the low point. The death
and resurrection of the hero is a very powerful storytelling device.
5 Reasons Why You Need to Stop Marketing and Start Teaching
by Mack Collier via MackCollier.com
Sharing what you know means sharing your passion,
and that inspires people. Don’t we all love hearing someone
talk that truly loves what they are doing? Because they aren’t
talking from a script, they are sharing what’s in their heart.
Teach what you know and share with us why you love what
it is you do, and who knows, you may convince us to love it
just as much.
*Nothing wins people over like a person who lights up.
What sets you on fire? Talk about that and you’ll catch
people’s attention. All the talk about teaching in this article
is about really talk about giving. When you give, people want
to give back whether it’s by sharing your great advice or actually
committing to your organization or buying your works. This
is what the social web is all about, the cycle of reciprocity
not the art of persuasion.
Please visit me over at New World Creative Union every week
where I share a weekly tip with a great group of creatives.
And if you're a poet, writer, artist, photographer, etc. please