the top five social media posts that will help you in your endeavor to build your online presence. Iâll share a tidbit of them and add anything else that will be of help to you. Be sure to click through to the original posts to learn even more.
This week Iâve got some great and helpful posts for you.
Itâs all about whatâs new, listening, being heard, and planning. Letâs dive in!
Facebook Timeline for Business Pages â 21 Key Points to Know by Mari Smith
Mari's twelfth key point is:
You can go back in time to add business milestones on your Timeline.
When you do, these will post at the right date, and go out into the news
feed of your fans and create more visibility and engagement.
The full extent of the actual timeline element of the Timeline design
is geared toward what Facebook calls âLegacy Brandsâ â those brands
with historical data spanning decades that theyâd like to feature.
*I just saw this great post from Mari Smith, the relationship marketer
and Facebook expert and had to add it. The marked up screen shot
of her Timeline is full of great info, be sure to click on it and study.
These milestones give you the chance to tell your story.
If you have an interesting story to tell take advantage of this tool.
Remember, story is what grabs people.
Social media is about social science not technology by Brian Solis
Brian's take on the importance of listening:
Once you listen, not monitor, but truly listen to customer activity
and observe online behavior, you cannot help but feel both empathy
and harmony. Empathy is the secret ingredient in what I refer to as
the ART of Engagement. It is the source of inspiring desired
Actions, Reactions, and Transactions that means something to all those
involved in commerce and relationship models.
*What does your target audience want? What excites them?
Motivates them? Choose a few of your fans or followers to
listen to. Watch their posts, notice what they share and
listen a little deeper; notice what they donât share.
Also on Facebook, when you click on one of your fans,
the page it takes you to shows, not only that personâs info,
but also the pages all of your fans like. (Look to the right.)
Marketing Lessons from The Artist by Amanda DiSilvestro on Sparksheet
Amanda's second point:
Second, people still appreciate simple. The most up-to-date technologies
are great, but sometimes they simply arenât necessary to get a story across.
*So true! So keep it simple, create great content, tell an engaging story
and people will listen.
What are 10 Addictive Types of Content? By Jeff Bullas on jeffbullas.com
Jeff's sixth type of addictive content:
Negative or Contratrian Stories
It never ceases to surprise me that a negative headline and position
will drive more traffic than a positive slant on a story or article.
30 Things You Should Not Share On Social Media
What is revealing is that the article 20 Things you should Share on Social Media
only had half the traffic of the article with the negative headline!
*People always want to make sure they are doing it right
so telling them what to avoid peaks their interest.
Keep this in mind when creating content. You have something
important to say. Make sure it gets heard.
103 resources for becoming a Pinterest expert via Kissmetrics
*An amazing collection of helpful articles about the hottest
social media platform right now. I highly recommend all you artists
out there take a close look at these, especially the sections on
marketing and small business use. Pinterest is highly visual
and a perfect way to get people to share your work.
12 Tips to Rock Your Blog This Week! By Pam Moore âThe Marketing Nutâ
*Bonus link! This is from a couple of weeks ago,
but contains some really helpful tips like this one:
Random Acts of Marketing (RAMs) will eat your return on investment
for lunch and dinner. Donât fall victim to the random blog list
(like this one) without first having a plan with clear goals and
objectives, understanding of your audience and target readers
and a plan to further align and integrate with your business
and marketing goals where appropriate.
*Always plan. It saves time, it saves money, and it saves your hair
(a plan will keep you from pulling out your hair). Invest some
time in creating an editorial schedule. Read Copy Bloggerâs
âThe Easy-to-Use Tool that Helps You Build a Breakthrough Blog.â
Do you have any helpful tips you'd like to share?