This week I found some useful tips for Facebook and Pinterest
and articles on how social media is changing the world and how
we can use it to change the world.
What To Pin To The Top Of Your Facebook Timeline
by Jackie Cohen on All Facebook
Pinning Versus Highlighting
You might learn through trial and error what kinds of
things to pin versus highlight. Letâs clarify:
Pinning moves a post to the top of the top of the left
column on the wall.
Highlighting stretches a post across both columns of the wall,
effectively doubling its width.
You canât simultaneously pin and highlight the same post
at the same time.
To highlight a post, click the star icon that appears when you
move your mouse to the upper right-hand corner of any post.
To pin a post, click the pencil icon that shows up when you
move your mouse to the upper right-hand corner.
*I missed this one last week and found it was just too helpful
to pass up. The ability to pin a specific post when youâre
promoting an event or new book can improve your campaign.
Pinterest Gets More Personal: Time to Choose Your Own Board Covers
by Lauren Indvik on Mashable
Lauren tells us:
You can now edit a board cover by hovering over it with your
mouse. An âEdit Board Coverâ button will appear (see below, left);
click on it and youâll be able to rotate through all of your pins
to select a cover image.
*Great news! I found it so frustrating not being able to keep an image
as the cover. This will allow you authors and artists to showcase
an image or use a specific image as an example of what else is pinned
to that specific board.
How to become a Google Verified Author
by Adam Heitzman on HigherVisibility.com
Google verified author is great:
- It helps to develop the personal brand of the author by increasing the visibility of the authorâs photo.
- Helps Google rank an authorâs original content over any copies.
- According to Douglas Karr, founder of The Marketing Technology blog people are 5 times more likely to click on a link with a Google verified author photoâa 484% higher click through rate!
I shared the Google instructions for this, but this article seems a little
more helpful and informative.
Social Technologies and Citizen Activism: The 5Cs Framework
by Gaurav Mishra on Gauravonomics
Gaurav tells us:
Cutting across these tools (new media), there are five underlying
dynamics in social technologies, the 5Cs of social media: Content,
Conversation, Collaboration, Community and Collective Intelligence.
Taken together, these five dynamics constitute the value system
of social technologies. The tools are transient, the buzzwords will change,
but the value system embedded in these 5Cs is here to stay.
If we wish to understand whether and how social technologies can
empower citizens, itâs useful to explore how citizens and activists
can leverage these five dynamics.
Social technologies open up possibilities for new behaviors and new
power structures. Itâs up to us, as individuals and societies, to choose
how we use these possibilities. The question is: how well will we choose?
*Interesting ideas especially for those of you who want to change
the world with your words, your art.
The Inevitable Next Economy
by Dan Robles on The Relationship Economy
Dan says we are in the knowledge age and heading towards the
innovation age. Of that age he says:
The innovation age will emerge from the integration of tools
developed by the knowledge age. So called âsocial mediaâ is
creating thousands of platforms upon which people reorganize
themselves around interests, affinities, relationship, and commerce.
As these tools integrate; that is, when the output of one tool
becomes the input of another tool (and vice versa), a new economic
paradigm will emerge.
*What do you think this will look like? Itâs good to stop and think
about where we are headed. When we have some idea about this
we can begin to use things in a way that allow us to stay ahead
of the trend or even create the trend. Ultimately he says weâre
heading towards the wisdom age and an understanding that time
is the only real currency.
Something to think about: We get paid for our time. How much we
get paid is dependent on how much we know and our experience.
But what if we were paid in time, meaning our payment is someone
giving their time to help us with something?